Branding & Marketing For Millennials with CJ DiRoma
Listen to the Episode Below (00:26:42)
Brand Journalism, Marketing & More
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Learn branding and marketing for millennials. If you’re selling to millennials, find out what key strategies and events work for millennial marketing with our guest expert, CJ DiRoma.

CJ DiRoma is a branding, marketing and event expert and owner and CEO of The asterism* Group, which includes award-winning event production firm Station Avenue Productions, as well as Consumption Marketing and Little Flower Creative.

Think Like A Journalist Quote

“Social media puts the public into PR and the market into marketing.” Chris Brogan

Success Quote

“Success comes to those who hustle while they wait.” –Thomas Edison

Career Highlight

CJ started working with entertainers but the industry changed when large companies came on the seen. Live Nation was founded and stole a lot of the market. Find out how CJ morphed her business to continue to thrive and address the unmet needs of her marketplace. Hear her story about a successful event that she worked on in just a two-week period. Find out what she did and why the event turned out so fantastic.

When It Didn’t Work

CJ learned that your preparation time is most important. She had an event that was planned and the venue wasn’t able to hold and support all that she needed. She found this out on the day of the show. Hear how CJ handled it and made it work in another area. Find out what she valuable feedback she got and what she learned.

Top Tips
  1. Millennials are social media gurus.
  2. They ignore online ads.
  3. Don’t market to millennials, instead engage with them.
  4. Successful marketing plans to target millennials must include social media that’s engaging.
  5. They are a socially conscious generation. Create a message that offers giving-back to appeal to them.
Multimedia Resource

Samsung SmartPhone

Channel To Watch

History Channel


CJ DiRoma LinkedIn Profile

Twiter @StationAvenue

Asterism Group Website

Resource Links

Colors Over Cancer (Custom Tye-Die Clothes. Company created by a Millennial. Some funds support cancer research).

Colors Over Cancer Tye-Dye Clothes by @SienaMarilyn

Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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