Telling your brand’s stories is about brand storytelling basics and learning to think like a journalist. Writer, Mary Gorges, shares her tips on the dos and don’ts of crafting your brand’s stories.
Mary Gorges is a former print and TV journalist…a contributor to The Huffington Post and CNN. She is freelance writer and content creator. Mary uses her broad interest in technology and entrepreneurship to help companies tell stories that entertain and educate. She worked in PR for Intel, and led communications for five SVPs and their global teams at Cisco.
Think Like A Journalist Quote
“I became a journalist to come as close as possible to the heart of the world.” –Henry Luce
Your Success Tip
Don’t just be glued to your computer screen. Find the stories in real life. Try the old fashion way…go talk to people. Don’t just sit at your desk.
Career Highlight
Mary learned some important lessons when she was assigned to report in Alaska and how visual storytelling is so vital.
When It Didn’t Work!
Find out what went wrong and what she learned from working in places like Alaska and how it applied to her covering other big events throughout the nation.
Brand Storytelling Basics
- Have a great subject.
- Look for trending content: tie into what people are already interested in.
- Find the right people to interview.
- Be conversational.
- Create stories in all forms.
Multimedia Resource
Macbook Air and iPhone
Publications
Wall Street Journal and Market Watch
Contact
