Brand Storytelling Basics, Mary Gorges, TBJApodcast 226
Listen to the Episode Below (00:20:48)
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Telling your brand’s stories is about brand storytelling basics and learning to think like a journalist. Writer, Mary Gorges, shares her tips on the dos and don’ts of crafting your brand’s stories. 

Mary Gorges is a former print and TV journalist…a contributor to The Huffington Post and CNN.  She is freelance writer and content creator. Mary uses her broad interest in technology and entrepreneurship to help companies tell stories that entertain and educate. She worked in PR for Intel, and led communications for five SVPs and their global teams at Cisco. 

Think Like A Journalist Quote

“I became a journalist to come as close as possible to the heart of the world.” –Henry Luce

Your Success Tip

Don’t just be glued to your computer screen. Find the stories in real life. Try the old fashion way…go talk to people.  Don’t just sit at your desk.

Career Highlight

Mary learned some important lessons when she was assigned to report in Alaska and how visual storytelling is so vital.

When It Didn’t Work!

Find out what went wrong and what she learned from working in places like Alaska and how it applied to her covering other big events throughout the nation.

Brand Storytelling Basics

  1. Have a great subject.
  2. Look for trending content: tie into what people are already interested in.
  3. Find the right people to interview.
  4. Be conversational.
  5. Create stories in all forms.

Multimedia Resource

Macbook Air and iPhone

Publications

Wall Street Journal and Market Watch

Contact

Mary Gorges Contently


Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at ThinkLikeAJournalist.com

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