Nike Just Did It! Company Scores Big With Brand Journalism

The company famous for telling us to “Just Do It!”…Nike– just did it! Just before the World Cup they released the spot shown below in the video. It’s fine storytelling for World Cup lovers in a nicely packaged five-minute sports Youtube video. A one-minute teaser clip was released, helping to drive traffic to the longer…

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What’s Happening To TV? Personalized Internet Channels The Future

What’s happening to TV? There’s a new star in town… the Internet. All right, it’s not new but TV Networks on the Internet are a fairly new concept that takes some warming up for some, not only to get used to but also to comprehend. See our TV network for an example, PCIN.TV and Live…

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Why Storytelling Is The Future For Branding Your Company

Image courtesy of Ambro / FreeDigitalPhotos.net

“Tell me a story…” Anyone with kids or who is used to being around children, has heard this request repeatedly, I’m sure. We never really grow out of the “tell-me-a-story” stage. We like stories because they’re a way to convey information, understand one another, entertain, educate, influence, and simply pass time. Storytelling is at the…

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