TBJA 007: Susan Fowler On Brand Leadership & What Motivates People

Brand Leadership & What Motivates People, Susan Fowler, TBJApodcast 7
Listen to the Episode Below (00:41:29)
Brand Journalism, Marketing & More
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Susan Fowler is a leading business consultant and covers key points from her book Why Motivating People Doesn't Work and What Does. She shares her experience with brand marketing and the psychology behind influencing people, helping companies to connect with their audience. Susan Fowler has 35-years of experience as a researcher, consultant, and coach in over 30-countries…

TBJA 006: Tomas Kellner From GE Reports Shares Brand Journalism Success Story

GE Reports Brand Journalism Success Story, Tomas Kellner, TBJA 6
Listen to the Episode Below (00:39:25)
Brand Journalism, Marketing & More
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 Tomas Kellner uses powerful storytelling as the Managing Editor for GE Reports. He turned the company's website into a powerful tool to communicate to audiences worldwide. He shares how GE is growing its audience and how other companies can be successful using brand journalism. Tomas Kellner is a journalist who has worked for Forbes Magazine…

Taking The Frustration Out Of Writing: Apps & Tips To help You Publish Fast

Woman sitting at desk with pen in hand writing, page is blank

Blank page. Type something…anything…take a phone call, answer email, open mail, stare at the wall. FRUSTRATION. Take the frustration out of writing. Maybe you need a fruit basket…or at least an apple and a tomato. (And, yes, a tomato is technically a fruit). Whether you’re a full-time writer or a CEO who has made it…

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TBJA 005 David Lyons: All You Need Is One Yes!

All You Need Is One Yes, David Lyons, TBJA 5
Listen to the Episode Below (00:36:27)
Brand Journalism, Marketing & More
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David Lyons founder of Bishop-Lyons Entertainment, talks about creating a successful sports reality show without previous experience in selling to TV Networks. "All you need is one YES!" He got the "yes" from Fox TV. David shares his struggle and win with MS and what he is doing to help others live healthy lives. David Lyons is a…

TBJA 004: Richard Jurek On Selling The Moon & NASA’s Historic Marketing & Brand Journalism Campaign

Selling The Moon, Richard Jurek, TBJA 4
Listen to the Episode Below (0:47:49)
Brand Journalism, Marketing & More
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Richard Jurek is a marketer and co-author of Marketing The Moon: The Selling of the Apollo Lunar Program. He talks about NASA's historic marketing and brand journalism campaign that swept the nation, convincing the public to embrace an extremely costly space program. Plus, find out what NASA did for brands such as Tang. Get step-by-step advice for…

Never Stop Creating: Brand Journalism The Path To A Healthy Company

When you look in the mirror do you see a content creator? Is your company a powerhouse of ideas and solutions leading consumers to your brand? If not, take action NOW. Visit ThinkLikeAJournalist.com. Brand journalism, the creation of quality content, helps inform, engage, and influence consumers. I’ll show you how. Content marketing and brand journalism…

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TBJA 003: Susie Romans Online Business Expert Shares Strategies On Getting Millions Of Visitors To Her Website

How She Got Millions To Her Website, Susie Romans, TBJA3
Listen to the Episode Below (00:40:20)
Brand Journalism, Marketing & More
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Susie Romans is an Online Business Expert who shares how she transitioned out of a job into entrepreneurship, launched a successful blog, created digital products, and attracted four million visitors to her Website. Susie Romans is an entrepreneur, online business expert, and lifestyle coach. Growing up in a household that didn’t have any “extra” income, she…

TBJA 002: Nick Paranjape Says Goodbye To Media And Brings Brand Journalism To Healthcare

Brand Journalism For Healthcare, Nick Paranjape, TBJA2
Listen to the Episode Below (00:54:02)
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Nick Paranjape successfully transitioned from a 20-year career in TV News to Brand Journalism for a hospital that didn't even know the term. Hear how he convinced the company to try a new marketing approach. Find out what he did first to help the hospital. Today, Nick is creating newsworthy content and engaging consumers through storytelling. Nick Paranjape…

TBJA 001: What To Expect On The Brand Journalism Advantage Podcast

Why I Started The Brand Journalism Advantage Podcast, Phoebe Chongchua, TBJA1
Listen to the Episode Below (00:09:08)
Brand Journalism, Marketing & More
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Welcome, Brand Journalism Community. Thank you so much for joining me for episode 1 of The Brand Journalism Advantage Podcast...I'm your host, Brand Journalist Phoebe Chongchua. You can learn more at ThinkLikeAJournalist.com. I'm also the founder of Live Fit Films, a company that's empowering businesses to become the media and share their stories with consumers…

3 Words For Creating Killer Content

The Brand Journalism Advantage: think like a journalist, increase your bottom line

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