TBJA 012 Heather Head: Key Brand Journalism Tips & Building A Successful Company

Brand Journalism Tips, Heather Head, TBJApodcast 12
Listen to the Episode Below (00:45:59)
Brand Journalism, Marketing & More
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Heather Head reveals three key brand journalism tips. Plus how to find clarity in your work and how she successfully built her company, Scopcity. Heather Head is a Nationally published author with more than twelve years of B2B marketing experience. Her passion for storytelling launched a freelance career in 2001. At that time she had a new…

TBJA 011 Angela Tague: How To Get The Best Freelance Writing Assignments

How To Get The Best Freelance Writing Assignments, Angela Tague, TBJA 11
Listen to the Episode Below (00:46:47)
Brand Journalism, Marketing & More
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Angela Tague talks about how to connect with consumers to build trust and how freelance writers can get great leads through social media. She also shares how she had to overcome health challenges to keep her business thriving. Angela Tague has been working in news writing and photography since 1998. Continuing her passion, today, she is a…

TBJA 010 Amani Channel: Using Video To Build Trust With Consumers

Using Video To Build Trust With Consumers, Amani Channel, TBJA 10
Listen to the Episode Below (00:40:18)
Brand Journalism, Marketing & More
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Amani Channel, a former TV journalist, shares how to find stories within a company, create video content, and use it to build trust with consumers and increase business. Amani Channel is a broadcaster, an educator, an award-winning storyteller, a video producer, and a communications professional. He helps brands, nonprofits, individuals and students tell traditional and digital stories. During…

TBJA 009 Lisa Arledge Powell: Using Brand Journalism To Create A Healthy Brand

Healthy Brand With Brand Journalism, Lisa Arledge Powell, TBJA 9
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Brand Journalism, Marketing & More
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Lisa Arledge Powell gives advice on how to have more success at getting information to the public on a much larger scale using brand journalism and traditional media collaboration. She shares her personal experiences and useful tips that will prepare you for success whether you are a CEO of a company or a brand journalist.…

TBJA 008 Ian Dyason: How Strategic Thinking Grows Your Business

Strategic Thinking, Ian Dyason, TBJA 8
Listen to the Episode Below (00:49:30)
Brand Journalism, Marketing & More
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Ian Dyason is the founder and CEO of A I Training & Consulting. Ian is a strategic thinker who developed a strategic decision-making program that uses strategic thinking to make the right decision every time. Find out how brand journalism and his model increase revenue. Over the past 15 years, Ian has facilitated strategic planning…

TBJA 007: Susan Fowler On Brand Leadership & What Motivates People

Brand Leadership & What Motivates People, Susan Fowler, TBJApodcast 7
Listen to the Episode Below (00:41:29)
Brand Journalism, Marketing & More
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Susan Fowler is a leading business consultant and covers key points from her book Why Motivating People Doesn't Work and What Does. She shares her experience with brand marketing and the psychology behind influencing people, helping companies to connect with their audience. Susan Fowler has 35-years of experience as a researcher, consultant, and coach in over 30-countries…

TBJA 006: Tomas Kellner From GE Reports Shares Brand Journalism Success Story

GE Reports Brand Journalism Success Story, Tomas Kellner, TBJA 6
Listen to the Episode Below (00:39:25)
Brand Journalism, Marketing & More
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 Tomas Kellner uses powerful storytelling as the Managing Editor for GE Reports. He turned the company's website into a powerful tool to communicate to audiences worldwide. He shares how GE is growing its audience and how other companies can be successful using brand journalism. Tomas Kellner is a journalist who has worked for Forbes Magazine…

Taking The Frustration Out Of Writing: Apps & Tips To help You Publish Fast

Woman sitting at desk with pen in hand writing, page is blank

Blank page. Type something…anything…take a phone call, answer email, open mail, stare at the wall. FRUSTRATION. Take the frustration out of writing. Maybe you need a fruit basket…or at least an apple and a tomato. (And, yes, a tomato is technically a fruit). Whether you’re a full-time writer or a CEO who has made it…

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TBJA 005 David Lyons: All You Need Is One Yes!

All You Need Is One Yes, David Lyons, TBJA 5
Listen to the Episode Below (00:36:27)
Brand Journalism, Marketing & More
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David Lyons founder of Bishop-Lyons Entertainment, talks about creating a successful sports reality show without previous experience in selling to TV Networks. "All you need is one YES!" He got the "yes" from Fox TV. David shares his struggle and win with MS and what he is doing to help others live healthy lives. David Lyons is a…

TBJA 004: Richard Jurek On Selling The Moon & NASA’s Historic Marketing & Brand Journalism Campaign

Selling The Moon, Richard Jurek, TBJA 4
Listen to the Episode Below (0:47:49)
Brand Journalism, Marketing & More
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Richard Jurek is a marketer and co-author of Marketing The Moon: The Selling of the Apollo Lunar Program. He talks about NASA's historic marketing and brand journalism campaign that swept the nation, convincing the public to embrace an extremely costly space program. Plus, find out what NASA did for brands such as Tang. Get step-by-step advice for…