TBJA 003: Susie Romans Online Business Expert Shares Strategies On Getting Millions Of Visitors To Her Website

How She Got Millions To Her Website, Susie Romans, TBJA3
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Susie Romans is an Online Business Expert who shares how she transitioned out of a job into entrepreneurship, launched a successful blog, created digital products, and attracted four million visitors to her Website. Susie Romans is an entrepreneur, online business expert, and lifestyle coach. Growing up in a household that didn’t have any “extra” income, she…

TBJA 002: Nick Paranjape Says Goodbye To Media And Brings Brand Journalism To Healthcare

Brand Journalism For Healthcare, Nick Paranjape, TBJA2
Listen to the Episode Below (00:54:02)
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Nick Paranjape successfully transitioned from a 20-year career in TV News to Brand Journalism for a hospital that didn't even know the term. Hear how he convinced the company to try a new marketing approach. Find out what he did first to help the hospital. Today, Nick is creating newsworthy content and engaging consumers through storytelling. Nick Paranjape…

TBJA 001: What To Expect On The Brand Journalism Advantage Podcast

Why I Started The Brand Journalism Advantage Podcast, Phoebe Chongchua, TBJA1
Listen to the Episode Below (00:09:08)
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Welcome, Brand Journalism Community. Thank you so much for joining me for episode 1 of The Brand Journalism Advantage Podcast...I'm your host, Brand Journalist Phoebe Chongchua. You can learn more at ThinkLikeAJournalist.com. I'm also the founder of Live Fit Films, a company that's empowering businesses to become the media and share their stories with consumers…

3 Words For Creating Killer Content

The Brand Journalism Advantage: think like a journalist, increase your bottom line

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Will Brand Journalism Help Grow My Business?

In my last post, I pointed to a study that established that consumers see brands as media publishers. That means creating compelling content is not a choice but a must, if you want to engage with consumers and continue to make your company relevant to them. However, the challenge and cost to continually produce quality…

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Where’s The Video? Consumers See Brands As Media Companies

I thought I’d be writing this post a bit further down the line. But it seems the time has come fast and furiously. Consumers are now demanding: “Where’s the video?” when they see a brand’s website and social platforms. According to a recent report by Levels Beyond, “Today’s consumers are starting to think of brands…

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How Knowledge Can Hurt Business & What To Do About It

Knowledge Can Hurt Business–when “knowing” weakens your message… Have you ever gone to a party and been talking to someone about their company when you suddenly realize you’re not understanding a single thing? It’s not that you weren’t paying attention. It’s not that you’re stupid. And, it’s not that you don’t care. You might have…

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Think Like A Journalist: Get Your Story Covered By The Media

I have been in journalism for 20+ years. I have found that every good business has a story, but not every entrepreneur behind that good business knows how to sell that story to the media. Consequently, some businesses never get media attention while others seem to be favorite resources. While blogging, creating YouTube videos, your…

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How To Shoot Great Video With Your Smartphone (never miss a story!)

These days practically everyone is armed with some sort of device to capture video. It might be their cell phone, a GoPro, or even a real video camera. However that doesn’t mean that what is being produced by these devices is good video. Obviously, the story is what makes a video but if you have poor…

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5 Content Marketing Tips To Attract Customers

Video Transcript Hi I’m Phoebe Chongchua. A brand journalist with Live Fit Films. It’s time for your weekly “Fit” Business Tip. It’s how we put muscle in your marketing by getting your brand messaging lean and strong. [Musical INTRO…] That’s the sound…Time to wake up to a new way of marketing. Storytelling is nothing new…

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