TBJA 371 The Role of Social Video in Brand Storytelling, Michael Hess

The Role of Social Video in Brand Storytelling, Michael Hess, TBJApodcast 371
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Learn the role of social video in brand storytelling. Michael Hess from Storyful shares his five top tips. Plus what you should be doing right now to reach your audience. Michael Hess is the Global Head of Marketing for Storyful. He leads business development opportunities with large scale clients and oversees marketing efforts for digital,…

TBJA 370 Tips And tricks For Leveraging YouTube Video, Amy Schmittauer

Tips And tricks For Leveraging YouTube Video Amy Schmittauer, TBJApodcast 370
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Why you must be making YouTube videos and how it can impact your business. Vlogger, Amy Schmittauer, shares how she created her successful YouTube channel and tips and tricks for leveraging YouTube video. ThinkLikeAJournalist.com Amy Schmittauer is the Vlog Boss. As a new media triple threat–YouTuber, Keynote Speaker and Author–she coaches people to go after…

TBJA 369 Conversion Rate Optimization: Giving Your Internet Audience What They Want, Chris Dayley

Understanding Conversion Rate Optimization, Chris Dayley, TBJApodcast 369
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Conversion rate optimization can be a difficult thing to understand. Chris Dayley breaks it down to help us all give our audiences what they really want to ultimately increase our conversion rate. Hear his top tips in this episode. Chris Dayley envisions a world where every business tests their ideas. He started his Conversion Optimization…

The Nuts & Bolts Of Building Your Lifestyle Brand With Story

The concept of a story has been crucial throughout history. Without a story, people don’t remember information as well or make the same kind of emotional connection. Many brands concentrate their marketing on features and benefits. And while there is value in those things, when they’re intertwined with a story, they’re remembered much more effectively.…

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TBJA 368 Compassionate Capitalism: A Journey To The Soul Of Business, Blaine Bartlett

Compassionate Capitalism: A Journey To The Soul Of Business, Blaine Bartlett, TBJApodcast 368
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Business has the power to change reality on this planet. Blaine Bartlett shares how compassionate capitalism is the only way to truly profit in business. Listen to this episode for a journey to the soul of business. Blaine Bartlett is CEO and President of Avatar Resources, a global consulting firm he founded in 1987. He…

TBJA 367 How To Go From A Freelancer To A Company CEO, Brian Onorio

How To Go From A Freelancer To A Company CEO, Brian Onorio, TBJApodcast 367
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Brian Onorio saved up $20k and then left his corporate job with just a laptop. How to go from a freelancer to a company CEO. Hear his story and get his tops success tips. In 2007 at the age of 24, Brian Onorio started O3 Creative, the agency known today as Walk West and which recently merged…

TBJA 366 Break News, Drive Conversation And Get Remembered, Linda Lacina

Break News, Drive Conversation And Get Remembered, Linda Lacina, TBJApodcast 366
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Linda Lacina, managing editor at Entrepreneur.com shares top tips to help you get your story covered–break news, drive conversation and get remembered. Linda Lacina is the managing editor at Entrepreneur.com. Her work has appeared in the Wall Street Journal, Smart Money, Dow Jones MarketWatch and Family Circle. Icebreaker I just traveled the country on a…

TBJA 365 How to Become A Recognized Expert, Dorie Clark

How to Become A Recognized Expert, Dorie Clark, TBJApodcast 365
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Dorie Clark shares how to stand out and become a recognized expert. Learn why social proof is one of her top five tips for becoming a trusted recognized expert and thought leader. Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic…

TBJA 364 How To Keep The Attention And Loyalty Of Your Customers, Dov Baron

How To Keep The Attention And Loyalty Of Your Customers, Dov Baron, TBJApodcast 364
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Keeping the attention and loyalty of your customers and key players is what every company wants. But how do you do it? Dov Baron, shares his top tips and why being vulnerable can help your brand. Dov Baron has been speaking internationally for over 30 years, he’s the man with a finger on the pulse…

TBJA 363 Top Trends Impacting SMBs In 2017, Gene Marks

Top Trends Impacting SMBs In 2017, Gene Marks, TBJApodcast 363
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What are the top trends that you need to know about as a small business owner? Entrepreneur and columnist, Gene Marks, share his key insights and the one thing you must do in 2017. Gene Marks is a columnist, author, and small business owner. He owns and operates the Marks Group PC, a highly successful…