Using Video To Build Trust With Consumers, Amani Channel, TBJA 10
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Amani Channel on The Brand Journalism Advantage PodcastAmani Channel, a former TV journalist, shares how to find stories within a company, create video content, and use it to build trust with consumers and increase business.

Amani Channel is a broadcaster, an educator, an award-winning storyteller, a video producer, and a communications professional. He helps brands, nonprofits, individuals and students tell traditional and digital stories. During his career he’s worked as a news reporter, PR practitioner, content/community manager, media consultant, and video producer. Amani provides media consulting and corporate storytelling services through Visual Eye Media. He co-founded Web Video Chefs where he delivers recipes for great videos. Amani has managed digital and broadcast PR campaigns for brands including Visa and Coca-Cola. In 2010 Amani earned his Master of Arts from the University of South Florida with his thesis: “Gatekeeping and Citizen Journalism: A Qualitative Examination of Participatory Media.”

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Think Like A Journalist Quote

“Content is the voice of your brand, and it is therefore important to the respect, investment, and focus it requires. Creating great content is difficult and delivering great content consistently through established processes is complex. However, this is what is required if you want to take your brand from good to great in today’s communication environment.” ~James Eddie Glenn

Success Tip
Brand Journalism Advice
  • Find the story angle.
  • Stories need beginning, middle, and end.
  • Consider using celebrity talent; it can help attract traditional media coverage.
  • Create something different; focus on the story and what people are interested in.
  • Consistently creating content increases ability to be discovered.
  • Find niche bloggers and contact them to become brand ambassadors.
  • Know your limitations. If you don’t have the skill set you need, hire a professional.
Think Like A Journalist

Use brand journalism as a method of turning the company around from the inside out.

Multimedia Resource


Multimedia Book, Documentary, Internet Channel

Film Riot

James Wedmore

Gideon Shalwick

Reel SEO

Marc Settle

Neal Augenstein    Search hashtag on Twitter: #iPhoneReporting

Glen Mulcahy

Brand Journalism Sites



Wells Fargo News hub

Cleveland Clinic Health hub

Resource Links

Amani’s YouTube Channel


Amani Channel LinkedIn Profile

Twitter @AmaniChannel

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Amani Channel on The Brand Journalism Advantage Podcast
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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at