It’s not enough to just push your business. You have to out-care the competition. Consultant and author, Sheri Fitts shares her top tips on service and selling to make your brand stellar.
Sheri Fitts is not only a financial influencer but also a popular marketing and social media speaker. When Sheri Fitts was five, selling her very own homemade rose-petal perfume in baby food jars, door-to-door. Today, Sheri infuses ShoeFitts’ educational programs, marketing packages and speaking engagements with plenty of that early entrepreneurial flair. She debuted in the financial services industry as an award-winning graphic designer, progressed curriculum design, and advanced to sales and marketing before stepping out on her own as a consultant and speaker.
Icebreaker
Broke my front teeth–TWICE.
Think Like A Journalist Quote
Strive not to be a success but rather to be of value. –Albert Einstein
Success Quote or Tip
Think: How am I going to be of value to people.
Career Highlight
Sheri loved working with computers. She ended up doing graphic design even though she’s not formally educated in it. She later moved into marketing and sales. Find out how getting her AARP card in the mail launched a new career on her own.
When It Didn’t Work
Sheri became too consumed with her projects. She neglected her sales cycle which can be six months to a year. Find out what happened when it didn’t work and the business wasn’t coming in like before.
Top Tips How to Out-Care the Competition
- Step outside your normal world. Look at things with a fresh perspective.
- Audit your client experiences.
- Pay attention to your experiences at other businesses. Eg: Joe Malone
- Know that people like consistency and things that are unique.
What is one piece of technology, video, multimedia equipment, or app that you just can’t live without?
Apple watch
One book, documentary, blog, podcast, or Internet Channel to watch?
The Power of Moments, Chip and Dan Heath
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