How to know how to tell your brand story. Every brand must be able to tell its story. But what if you don’t know what it is? Learn to cultivate, innovate, and elevate your brand story from Laurel Mintz.
Laurel Mintz works with prestigious global brands including Zendesk, PAW Patrol, Public House Restaurant Group, Bassett, iCoffee and Susan G. Komen to name a few. She founded Elevate My Brand, a digital marketing and live events agency, in 2009. Laurel received LA Business Journal’s 2016 Women In Business Award and she joins us today to talk about brand storytelling.
Icebreaker
I was named after Laurel Canyon.
Think Like A Journalist Quote
“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” Roger C. Schank
Success Quote or Tip
Brands should not change themselves to be everything to everyone. They need to be the singular success story to their singular consumer.
Career Highlight
Laurel was studying to become a lawyer but she found it boring. She went through an MBA program and fell in love with marketing. She did marketing for a famous Chef, George Perrie. When she ran her dad’s company she learned that she loved storytelling and decided to create her own company.
When It Didn’t Work
When Laurel lost her first big client and they were really upset. Find out how she went from devastation to success.
Top Tips Know Your Brand Story: Cultivate. Innovate. Elevate.
- Survey your market. Know your market. Know what your consumers want. Survey Monkey is a great tool to survey your audience.
- Unpack who you believe your audience is: give them a name, define their buying habits, segment and personify your audience.
- Engage your audience. Ask your audience in real time. Try Instagram’s real-time polling.
What is one piece of technology, video, multimedia equipment, or app that you just can’t live without?
Classpass fitness app
One book, documentary, blog, podcast, or Internet Channel to watch?
Simon Sinek
Get a free audiobook when you try Audible free for 30 days: www.audibletrial.com/TBJApodcast
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It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. ?
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