How to know how to tell your brand story. Every brand must be able to tell its story. But what if you don’t know what it is? Learn to cultivate, innovate, and elevate your brand story from Laurel Mintz.

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Brand Journalism, Marketing & More
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Laurel Mintz works with prestigious global brands including Zendesk, PAW Patrol, Public House Restaurant Group, Bassett, iCoffee and Susan G. Komen to name a few. She founded Elevate My Brand, a digital marketing and live events agency, in 2009.  Laurel received LA Business Journal’s 2016 Women In Business Award and she joins us today to talk about brand storytelling.


I was named after Laurel Canyon.

Think Like A Journalist Quote

“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” Roger C. Schank

Success Quote or Tip

Brands should not change themselves to be everything to everyone. They need to be the singular success story to their singular consumer.

Career Highlight

Laurel was studying to become a lawyer but she found it boring. She went through an MBA program and fell in love with marketing. She did marketing for a famous Chef, George Perrie. When she ran her dad’s company she learned that she loved storytelling and decided to create her own company.

When It Didn’t Work

When Laurel lost her first big client and they were really upset. Find out how she went from devastation to success.

Top Tips Know Your Brand Story: Cultivate. Innovate. Elevate.

  1. Survey your market. Know your market. Know what your consumers want. Survey Monkey is a great tool to survey your audience.
  2. Unpack who you believe your audience is: give them a name, define their buying habits, segment and personify your audience.
  3. Engage your audience. Ask your audience in real time. Try Instagram’s real-time polling.

What is one piece of technology, video, multimedia equipment, or app that you just can’t live without?

Classpass fitness app

One book, documentary, blog, podcast, or Internet Channel to watch?

Simon Sinek

Get a free audiobook when you try Audible free for 30 days:

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


Twitter @LaurelJMintz

Elevate My Brand website

Mentioned In This Episode

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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