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Hear the most important thing that Ivan Misner learned while building the popular networking organization that he founded, BNI. Ivan gives his top tips on how to use business networking for success. 

Ivan Misner founded BNI almost 32 years ago. 

Today, the organization has over 7,700 chapters on every populated continent of the world.  Last year alone, the organization helped its members generate over $9.3 billion dollars in business for one another.

He is a New York Times bestselling author who has written 21 books.   He has been featured in the L.A. Times, Wall Street Journal, and New York. Times, as well as CNN, the BBC and The Today Show on NBC.

He has been called the “Father of Modern Networking” by CNN and one of the “Top Networking Experts” in the world by Forbes.  He is considered by most to be one of the world’s leading authorities on the topic.  In addition, the John C. Maxwell organization just recently named him the international “Leader of the Year.” 


I met my wife in BNI.

Think Like A Journalist Quote  

Networking is all about connecting with people. But then again, isn’t that what life is about? The more time you can find to get out of the office and build true friendships, the farther your startup will go. Entrepreneurs need to remember to spend as much time working on their business as they do in their business. Jay Samit

Success Quote 

It’s not what you know or who you know it’s how well you know each other that really counts.

Career Highlight

Ivan was a management consultant. He started BNI from his garage in 1980. He went full-time four years after starting BNI. Hear about his career highlight and why he compares it to going to a United Nations meeting.

When It Didn’t Work

Ivan released a member program that was problematic. People were frustrated and he knew he was going to go into a Lion’s Den.

Top Tips Business Networking For Success

  1. Follow the VCP process at networking events. Visibility. Credibility. Profitability.
  2. Build relationships through Visibility.
  3. Credibility comes from people knowing you, knowing what you do, and believing that you’re credible.
  4. Profitability comes from ongoing referrals.
  5. Networking is more about farming, cultivating relationships with other business professionals.
  6. Why introverts are better at networking than extroverts.
  7. Go to networking events with someone who is a member and use them as a connector.

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One book, documentary, blog, podcast, or Internet Channel to watch?

Crucial Conversations

Ted Talks

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Twitter @IvanMisner

BNI website

Ivan Misner website

Networking Like A Pro, YouTube

Avoiding the Networking Disconnect, Ivan Misner

Mentioned In This Episode

Hear Me Roar: Consumers Make Their Voices Heard, Brands Take Note

TBJA 351 5 Ways Ambitious Introverted Women Rule In Sales, Charique L. Richardson

TBJA 269 How To Immediately Increase Your Business Visibility –Even if You’re A Creative Introverted Entrepreneur, Kim Beasley

TBJA 253 Selling For Introverts, Alen Mayer

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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