Kamila Gornia on TBJAPodcast 412
Listen to the Episode Below (00:23:31)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace

Creating a sales funnel that works may involve some things that you’re not comfortable with but must learn to tolerate. Kamila Gornia shares why polarizing people is not only okay but necessary for success with your funnel.

Kamila Gornia is the “Blow Up, Scale Up” Marketing Strategist who helps entrepreneurs blow up and scale up their businesses to become true leaders online. By teaching her clients and community how to leverage their own natural personalities into strategic marketing campaigns that are both profitable AND fun, Kamila is proving over and over again that if you can dream it, you CAN really achieve it!

Icebreaker

I love to burn incense.

Think Like A Journalist Quote

Everyone wants to live on top of the mountain, but all the happiness and growth occurs while you’re climbing it.

–Andy Rooney, American radio/TV writer and personality

Success Quote or Tip

Whether you think you can or you think you can’t, you’re right. –Henry Ford

Career Highlight

At the age of 12 she created a website and started online marketing. She learned html and got the website to 40,000 views each month. Her second business was a health blog. She started working with smaller companies and eventually started her own business. Her highlight, making it work with the clients she loves to work with.

When It Didn’t Work

Kamila know that there are up and downs like a rollercoaster ride. During her first launch, she wasn’t comfortable with phone sales. It was stressful and she wasn’t sure she could handle it. Find out what supported her through the when it didn’t work and what she learned.

Top Tips Creating A Sales Funnel That Works

  1. Decide on a main goal.
  2. Don’t start at the beginning. Start at the end. Work backward. What do you want to happen?
  3. In order to get the client, what needs to happen? What steps does that client need to take for this to happen?
  4. What can you automate? Where do people need to be nurtured along the buyer journey?
  5. Who is the person you’re talking to? How much information do they need to convert?
  6. You have to be okay if someone says No.
  7. Polarizing people is okay.
  8. Outline ideal clients and what are their problems?
  9. Is the nurture sequence aligned with the core audience?

What is one piece of technology, video, multimedia equipment, or app that you just can’t live without?

iPhone and Wirecast app

One book, documentary, blog, podcast, or Internet Channel to watch?

Tribes, Seth Godin

Get a free audiobook when you try Audible free for 30 days:  www.audibletrial.com/TBJApodcast

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂

Contact

Twitter @KamilaGornia

Kamila Gornia website

Mentioned In This Episode

Thanks For Listening

I know that you have many choices when it comes to listening to podcasts. So, I want to say THANK YOU for choosing The Brand Journalism Advantage.

If you enjoyed today’s episode, please share it by using the social media buttons you see at the top and bottom of this page.

Also, I would love a review…it just takes a minute to share your opinion and rating for The Brand Journalism Advantage podcast on iTunes. Your review means a lot to me and helps others find my show. The reviews also help with the ranking of this show and they reviews are always read by me.

Please remember to subscribe to The Brand Journalism Advantage on iTunes, to get automatic updates every time a new episode goes live!


Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

What Do You Think?

Leave a Reply