Rocco Baldassarre 410
Listen to the Episode Below (00:21:08)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace

Ecommerce is exploding but getting it right can be tricky. Rocco Baldassaree specializes in digital marketing and ecommerce. Get his key tips and find out the one mistake entrepreneurs make.

Rocco Baldassarre is a digital marketing consultant and entrepreneur. He is best known as founder of the award winning digital marketing agency Zebra Advertisement and the youngest Google Partners All-Stars Winner at the age of 24. He also founded 1DollarAd and International PPC, among other businesses. For his work with Bing Ads, Microsoft awarded him the Most Valuable Professional Award. He has been featured by The Huffington Post, The New York Times, and Upwork’s Annual Impact Report among other publications.

Coconuts kill more people than sharks in a year time!

“Communications is at the heart of e-commerce and community.”- Meg Whitman, President and CEO of Hewlett-Packard

Success Tip
In order to be successful, you need to try a lot of things. Don’t give up while testing your ideas from different perspectives.

Career Highlight
Rocco’s proudest moment was when he decided to take on his first client because the employment market wasn’t good in Italy. Winning the MS award was a huge success.

When It Didn’t Work
Rocco was targeting hotels in Europe and Italy. The market wasn’t ready to work with young company, young owner, and young employees. He was faced with a challenge: to continue and how to pivot. Find out what he did during the first six months.

Top Tips Understanding & Implementing Ecommerce Advertising
1. API Reporting
2. Focus on Assisted Conversions
3. Tag Your Traffic
4. Experiment with Multiple Campaigns and Scale Up Fast Based On Results
5. Stay Away From Historically Low Performing Placements


What is one piece of technology, video, multimedia equipment, or app that you just can’t live without?

One book, documentary, blog, podcast, or Internet Channel to watch?
Forbes Magazine

Get a free audiobook when you try Audible free for 30 days:

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


Twitter @Rocco_Zebra_Adv

Zebra Advertisement website

Mentioned In This Episode

5 Ways to Optimize Your Ecommerce Campaign

How to Choose the Right Advertising Platform for Your Business

Thanks For Listening

I know that you have many choices when it comes to listening to podcasts. So, I want to say THANK YOU for choosing The Brand Journalism Advantage.

If you enjoyed today’s episode, please share it by using the social media buttons you see at the top and bottom of this page.

Also, I would love a review…it just takes a minute to share your opinion and rating for The Brand Journalism Advantage podcast on iTunes. Your review means a lot to me and helps others find my show. The reviews also help with the ranking of this show and they reviews are always read by me.

Please remember to subscribe to The Brand Journalism Advantage in iTunes, to get automatic updates every time a new episode goes live!

Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

What Do You Think?

Leave a Reply