TBJA 409 Authority Marketing: How To Become A Recognized Expert In Your Field, Adam Witty

Adam Witty, 409
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Learn how to make authority marketing work for your business. Guest Adam Witty shares key insights from his international publishing company. Plus, go to the show notes get a free book “Lead The Field” from Adam.

Lead the Field bookBONUS GIFT

Free Book. To Request your copy of LEAD THE FIELD, click here. Becoming an authority in your niche with a book will transform your business and your life. We are delighted to start this exciting journey with you. Please enter your information to the right so we can get started by sharing Lead The Field with you.

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Adam Witty is the founder and chief executive officer of Advantage Media Group, The Business Growth Company, but first and foremost an entrepreneur. Founded in 2005, Adam has grown the Advantage company from the spare bedroom of his home into an international publishing and marketing company. He is the author of seven books, including the number one book on marketing for authors that he co-authored with marketing legend Dan Kennedy.

Icebreaker

I am currently taking lessons to get my private pilot’s license. 

Think Like A Journalist Quote

Market like the year you are in. –Gary Vaynerchuk 

Success Quote or Tip

“You only live life once but if you work it right, once is enough.”

Career Highlight

Adam wanted to become an entrepreneur but he never thought about starting a publishing company for business people. A friend and mentor convinced him to do it. Find out how he became the “sherpa” in this industry. 

When It Didn’t Work

Hear how a client who changed his mind to do business with Adam early on in his career became a huge win for Adam’s company. Find out how they struck a business deal and how this client has spent over a million dollars with Adam’s company.

Top Tips Authority Marketing: How to become a recognized expert in your field

  1. Content Marketing
  2. PR & Media
  3. Lead generation
  4. Referral Marketing
  5. Branding & Omnipresence 
  6. Events 
  7. Speaking

What is one piece of technology, video, multimedia equipment, or app that you just can’t live without?

TED Talks app

One book, documentary, blog, podcast, or Internet Channel to watch?

American Icon: Alan Mulally and the Fight to Save Ford Motor Company, Bryce G. Hoffman

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Contact

Twitter @AdamWitty

Forbes Books website

Mentioned In This Episode

Zen Pilot

TBJA 220 Getting Your Business In The News With Newsjacking, David Meerman Scott, click here.

TBJA 185 Busting PR Myths: How To Make Public Relations Work For You, Wendy Marx, click here.

TBJA 247 The Dollar A Day Strategy On Facebook: How To Make Facebook Work For You, Dennis Yu, click here.

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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