Matt Sweetwood, TBJApodcast 404
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Matt Sweetwood created a personal brand long before the days of social media. He launched a successful retail camera store at a time when others were shutting their doors. He did this by creating a personal brand. Find out how this transformed his business and how it can help yours too.

Matt Sweetwood is a social media and personal branding expert and is the U.S. CEO and CRO of beBee, Inc. With more than 30 years of entrepreneurial experience, Matt is well-known for his innovative and transformative ideas in marketing, social media, and business development.

Winner of the 2014 CMO Club President’s Award, he has been credited with the reinvention of the modern camera store, as well as the country’s largest in-store photography education. However, by far, his greatest achievement is having raised five successful children to adulthood as a single dad. He is the creator of the Man-Up Project, helping others achieve a BIG life. He is a regular contributor on national TV and to several publications in the social media, photography, business, ethics, politics and parenting arenas.


I am a single dad who raised 5 kids on my own from the time they were little – and now they are all successful adults.

Think Like A Journalist Quote 

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.   –Tom Peters in Fast Company

Success Quote or Tip

Success comes from developing a brand that engages the widest variety of people.

Career Highlight

Hear how Matt started a camera store when most retail outlets were shutting down. He grew a thriving company by building a personal brand.

When It Didn’t Work

There’s a fine line is social media between narcissism and being the expert. Find out how Matt walked that fine line successfully.

Top Tips What is a Personal Brand and Why Do You Need One to Be Successful?

  1. Social media is not something you do–it’s a lifestyle
  2. Social Media creates the opportunity for others to find you.
  3. Social Media is an online networking powerhouse.
  4. Social Media makes you look interesting to others.
  5. Social Media builds confidence and makes you a more effective leader.

What is one piece of technology, video, multimedia equipment, or app that you just can’t live without?

Facebook Live

One book, documentary, blog, podcast, or Internet Channel to watch?

The Civil War Series by Ken Burns (documentary)

Get a free audiobook when you try Audible free for 30 days:

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


Twitter @MattSweetwood

Mentioned In This Episode

8 Reasons A Powerful Personal Brand Will Make You Successful

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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