How To Use Social Media & Gamification To Advance A Humanitarian Cause, Jason Sisneros, TBJApodcast 397
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How to escape your past, pursue your passion & thrive. Plus find out how to use social media to grow and support important causes. Jason Sisneros, a former Tony Robbins program trainer, shares his top tips.

Jason Sisneros is CEO and Strategic Advisor for Feed a Billion. He is a serial entrepreneur, book author and, for four years, was the number one trainer for Tony Robbins’ programs. Feed a billion…

Jason Sisneros is CEO and Strategic Advisor for Feed a Billion. He is a serial entrepreneur, book author and, for four years, was the number one trainer for Tony Robbins’ programs. Feed a billion…

has jumped in with both feet on Feed a Billion, and has been instrumental in defining the model that will not only propel FAB’s success, but also allow FAB to serve as a best practices template for other companies’ philanthropic marketing efforts as well.


My first several companies went bankrupt. But I now have ownership in more than 27 businesses. I love business! But helping others, through Feed a Billion is my passion.

Think Like A Journalist Quote

“Nothing BIG will happen in your life until you build off of the many SMALL things. ”

–John Paul Aguiar (Episode #261, listen now.)

Success Quote or Tip

It doesn’t matter what happens today, it’s going to be better tomorrow. When it’s broken, take things apart until you get to where it’s actually broken and fix it there.

Career Highlight

John had a rough start in life. From a childhood of drugs, gangs, and violence to becoming a top trainer of Tony Robbins’ programs. Here how things turned around and find out what he’s most proud of today.

When It Didn’t Work

Jason struggled with his belief system. Find out how this was negatively impacting his life and what he did to change his mindset and turn around his personal and professional life.

Top Tips How To Use Social Media And Gamification To Advance A Humanitarian Caus

  1. What is the actual outcome I desire?
  2. What are the KPIs in our industry?
  3. If you want to reach millennials and other groups, make your company stand for something.
  4. Be genuinely interested in the cause, don’t use it for your brand’s social promotion.
  5. Figure out what’s worked and what hasn’t? Think about the ALS Ice Bucket Challenge and the Pushups for Suicide campaigns.
  6. How do you close the gap of awareness and raising finances?
  7. That which is measured is managed.
  8. How can I add value to customer base/supporters?
  9. You must innovate.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

What’s app

One book, documentary, blog, podcast, or Internet Channel to watch?

The Brand Journalism Advantage Podcast

Mastery, Robert Greene

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Twitter @JasonSisneros

Feed A Billion website


Mentioned In This Episode

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at

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