Learn 7 content marketing strategies that engage and influence consumers from content and social media strategist, Marie Alonso. Plus we explore the ROI in content strategies.
Marie Alonso is a content branding and social media strategist at CompuData, an award-winning IT and business software firm specializing in CRM, Social CRM, ERP, cloud and more leading and emerging technologies for the SMB and large-enterprise market. CompuData delivers robust solutions for today’s businesses, including IT consulting for today’s mobile workforce. Marie has delivered social media marketing and content publishing campaigns for a variety of SMBs, including Miles Technologies and Asterism Group. She is a contributor on the topics of social media, content marketing, inbound strategies, brand publishing, cloud technologies and more with Small Business Trends, Philadelphia business Journal, VAR Guy, TalkinCloud, Social Media Today and more.
Think Like A Journalist Quote
“These days, people want to learn before they buy, be educated instead of pitched.” @BrianClark, Copyblogger
Success Tip
Career Highlight
Traveling as a journalist and covering stories around the country but hear what Marie has to say about writing and why journalism is at the core of everything she does.
When It Didn’t Work
Hear how Marie tried to launch a regional award and what went wrong. Find out what she learned from that and how that taught her a lesson about knowing her audience and buyer persona.
7 Content Marketing Strategies
- Buyer persona: know your target audience.
- Expand your content platforms.
- Mobile content: make it user-friendly on all platforms.
- Use adaptive content to drive meaningful, personal engagement.
- Stream content: video, charts, custom content.
- Keep your website optimized and ensure that it supports your content on all other platforms.
- Leverage inbound content to drive engagement and attract people to your website.
Multimedia Resource
Book
Melinda Emerson
Resource Links
Small Business Trends, article by Marie
Social Media Branding Mistakes, article by Marie
TBJA 067 Marc Guberti: Teenager Entrepreneur Attracts 250,000 To Website
Contact and Websites where you can find Marie
