See how our experts handle this scenario: You’ve been hired to help an ailing company that’s about to financially collapse. You have one month, a $1,000 budget, a Smartphone, laptop and 30 days. How do you begin to turn this company around?
Hello Brand Journalism Community. I’m PC thanks for tuning in to The Brand Journalism Advantage Podcast. Here we go with the inside scoop. On today’s show, it’s the Best Of 2014. In this special compilation podcast, we turn to our experts to find out how they help turn around an ailing company in “Our Think Like A Journalist” scenario.
I love this question because it triggers creativity and action-oriented strategies. While the budget is highly unrealistic, the fun is in seeing how these experts get creative and begin to turn the company around. Here we go with…
Mark W. Schafer, Bill Belew, David Lyons, Joe Pulizzi, Susie Romans, Amani Channel, Joey Bushnell.
[Listen to the podcast to hear their advice].