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TBJA_049_Bestof2014_TLJSee how our experts handle this scenario: You’ve been hired to help an ailing company that’s about to financially collapse. You have one month, a $1,000 budget, a Smartphone, laptop and 30 days. How do you begin to turn this company around?

Hello Brand Journalism Community. I’m PC thanks for tuning in to The Brand Journalism Advantage Podcast. Here we go with the inside scoop. On today’s show, it’s the Best Of 2014. In this special compilation podcast, we turn to our experts to find out how they help turn around an ailing company in “Our Think Like A Journalist” scenario.

I love this question because it triggers creativity and action-oriented strategies. While the budget is highly unrealistic, the fun is in seeing how these experts get creative and begin to turn the company around. Here we go with…

Mark W. Schafer, Bill Belew, David Lyons, Joe Pulizzi, Susie Romans, Amani Channel, Joey Bushnell.

[Listen to the podcast to hear their advice].

Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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