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The Brand Journalism Advantage Podcast, Best  of 2014, Part 2It’s our special episode, The Best Of 2014, Part 2. A look back at some of our favorite episodes. Give this episode a listen to hear expert advice from our guests who provide tangible information to make your business thrive and build brand evangelists to share your company’s mission.


Hello Brand Journalism Community. I’m PC thanks for tuning in to The Brand Journalism Advantage Podcast. Here we go with the inside scoop. On today’s show, it’s Part2 of the Best Of 2014. We roll the digital feed back and take a listen to some highlights from our past episodes as we chat about using brand journalism to build trust and reach consumers. Find out how these experts are making an impact and engaging with target audiences. On today’s show…

Larry Light, who is perhaps best known for his amazing work and brand rejuvenation while he was the Chief Marketing Officer at McDonald’s shares key insights about how marketing has radically changed.

Freelance writer Angela Tague defines brand journalism and what it means to businesses who use this style of effective communication.

Lisa Arledge Powell, President of Media Source, entrepreneur & Web Marketing Guru, Marcus Sheridan, consultant and author, Mark W. Schaefer, Heather Head from Skopcity, Podcast Host & Marketer, Esther Kiss, and Thomas Scott who specializes in brand journalism for franchises share incredibly helpful branding and marketing information.

NYU professor, Stephen Mitchell, shares the importance of being a specialist.

Then we hear from Former TV journalist, Nick Paranjape, Author Susan Fowler, Transmedia Storyteller Nedra Weinreich, Former TV Journalist David Schmitke, author Hamid Ghanadan, businessman Jeff Moore, producer and former TV News Anchor, Elizabeth Sanchez, marketer Dogulas Burdett, online business expert, Susie Romans, UGG founder, Brian Smith, and content marketer, Bill Belew weigh in on marketing, entrepreneurship and inspiration to persevere even when things aren’t working.

Get ready to increase your bottom line with this information power-packed show.

Listen to the show to hear our experts deliver important advice about the future or marketing and branding.

Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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